Amid all of the hoopla about Tim cook dinner's seek advice from to India, a Counterpoint analysis document paints a reasonably bleak image about Apple in India. The document claims that in FY'2015-sixteen, Samsung bought more top class smartphones than its arch rival. top class smartphones are defined as smartphones priced over Rs 30,000. With Apple specially concentrated on that expense phase, this wouldn't come as the best of news.
in line with the analysis record, by way of the end of 2015-16, Samsung's market share in the top rate segment stood at forty seven p.c, whereas Apple trailed with a share of forty five percent. this is a reverse in style from the year before, the place Apple led with a market share of forty three %, while Samsung trailed with a share of 35 p.c.
Numbers shared by means of retail market tracker Gfk additionally paints an analogous graphic, ToI experiences. As of March this 12 months, Samsung led with a volume share of fifty six p.c and value share of 55.7 p.c. Apple, on the other hand, has a extent share of 37.9 p.c and price share of 39.5 p.c.
inspecting the trend, the document states that Samsung's 'edge' collection of devices have made their mark in India and a gentle drop in costs have only helped their trigger. The Galaxy notice 5 too has accomplished rather smartly.
This 12 months too Samsung looks to have had a superb birth with its Galaxy S7 and Galaxy S7 facet flagship smartphones, which aren't handiest very decent contraptions, however are priced competitively as neatly. Apple, in spite of this, appears to have ignored the boat with the iPhone SE, which has been marred by means of a extremely excessive price tag. Analysts expect an upturn in Apple's fortunes only after the iPhone 7 is launched in India.
It's no longer simply the top class segment, and Samsung is actually dominating the cellular space in India. The South Korean colossal has a market share of 26.6 percent in the Indian smartphone house, whereas Apple is far at the back of with a share of round two percent.
It is that this stat that Apple is concentrated on changing, which turned into additionally one of the most reasons for prepare dinner's visit to India. Apple sees India as its simple growth driver in the next decade, and is making alterations to its approach for the country. besides the gadgets itself, Apple has introduced a technology development center in Hyderabad with a focus on maps, and an iOS app design and development accelerator, as a way to come up in Bengaluru subsequent year.
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